Executive Healthcare Management

The Executive Healthcare Management program is aimed at healthcare professionals who wish to expand their perspective and manage operations at a higher level.

The program runs twice a year starting in February 2017 and September 2017, and consists of 12 modules taught over three and a half months. The trainees will develop operational management skills for all major roles.

The lecturers mix theory and practice to illuminate through case studies as many of the challenges likely to be encountered as possible. The Executive Healthcare Management program targets the development of students’ management skills, strengthening their ability to react and appropriately respond to the challenges of each day at work.

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EXECUTIVE HEALTHCARE MANAGEMENT MODULES

Healthcare Management Strategy

Doing business without a business plan. Intuitively. This is what often makes the difference between success and failure. Between good and exceptional. The truth is that every business is based on a strategic plan, even if it is one deep buried in the mind of its author.

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The Doctor as a Core Healthcare Resource

Doctors are the reason we strive to have healthcare systems that are organized in the best way possible. They are instrumental in curing patients or making them better. Working under poor management can even determine doctors to make mistakes, thus affecting patients.

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Patient care

At the end of this course, students will learn about the patient management and flow throughout the healthcare facility from the need of healthcare to safe return home. What measures create efficiency, cost reduction, improvement of healthcare, elimination of unnecessary procedures, increase patient outcome and satisfaction.

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Inpatient Management

This course discusses the specifics of organizing a specialty hospital versus a general hospital, exemplifying through a case study how doctors can be motivated to work together in the patient’s interest. We will also have a successful hospital manager as our guest.

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Operations Management

Topics: “A Hospital is a hotel, but with operating theatres”, Don’t forget the patient!, Organizational structures, The role of the doctor in management in different countries, Understanding resource dynamics in hospitals, Planning in a complex and fast-moving service, Quality versus economics…

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Outpatient Management

The four major components we must understand are the doctors, the equipment, the support staff, the quality and patient safety workflows and procedures. In this system, the manager is the key element through the implementation of a strategy based on the four pillars.

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Healthcare Financial Management

Financial management is a notion increasingly often used by those who run a business or a department. It is virtually accepted that financial management is an indispensable tool for business analysis.

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Healthcare Financing

At the end of the course, the student will learn different healthcare financing models throughout the world, a short comparative analysis of the Bismarck and Beveridge models; success and failure stories of some countries due to their financing models; how and why private medical insurance evolved…

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Healthcare subscriptions

This module aims to deal with the concept of healthcare subscriptions, the differences between subscriptions and private healthcare insurance, considered both from the standpoint of patients and medical services suppliers, and from the perspective of the impact effected on the Romanian healthcare system as a whole.

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Organizational behaviour

What do phrases like “Structure follows strategy” and “Culture eats strategy for breakfast” mean to healthcare organizations? We will find out together in our Organizational Behavior session. How teams are formed, what role non-medical managers play, and how various company indicators are created and tracked are but a few of the topics this module will develop.

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Healthcare marketing and PR

The objectives of the marketing course are to understand the fundamental notions and key concepts of the subject, translating this know-how into daily practice, learning the language of marketing people, as well as developing the abilities to market one’s own projects.

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FACULTY & RESEARCH

Instructors

The BRAIN Academy courses are taught by a team of healthcare professionals from Britain, Turkey, Italy, and Romania: Ionuț Pătrăhău, Omer Karahan, Tim Elsigood, Fady Chreih, Luca Militello, Olimpia Enache, Iulian Pădurariu, and Roxana Avădănei. They bring into the mix tradition and the lessons of a mature market, the dynamic developments of the past 30 years, as well as the energy of a young local healthcare system.

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Guest speakers

The discussions with highly qualified guest doctors will give the participants a better understanding of what separates one doctor from another, as well as of the way in which direct communication facilitates building mutual trust. Our guests include dr. Sergiu Stoica, neurosurgeon; dr. Bogdan Mocanu, ENT surgeon; dr. Theodor Cebotaru, cardiovascular surgeon; and dr. Laura Ene, diabetologist.

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